Patagonia, also known as "Patagucci," is the uniform of greenies. For those of you not in the know, Patagonia designs, markets and sells clothing for outdoor adventurists (and yoga). They have recently launched a "carefree sophistication" marketing strategy, which perfectly targets the new age green executives, who have been searching endlessly for a socially acceptable alternative to their traditional staples for Friday casual wear such as J. Crew and L.L. Bean. "Green and natural" moms can also find their necessities from Patagonia, such as 25 dollar organic cotton low-rise thongs, the hippest yoga tops, or even trail running skirts. If you're a little more adventurous, check out the Women's Finn shoe. This 100% vegan hiking shoe is Greenie dream footwear, having won the 2007 Outside Green Gear Award.
Wanna get risque, while still saving the planet? Try bending over in these:
Patagonia also has almond butter and jelly resistant clothing for the green child, such as the baby synchilla® vest, made from 85% recycled polyester. God knows if you don't buy this vest for little Johny there will be no planet left when he's all grown up.
While you're browsing for cashmere hooded sweaters or $400 waterproof jackets you might check out Patagonia's suggested reading list, which can be found here. This is a great resource for Green People who can't bear the idea of being out read. It includes Greenie classics such as The Omnivores Dilemma, some hardcore enviro fiction in the Monkey Wrench Gang and, for the total longshot, Harvest For Hope by Jane Goodall.
The only thing the Patagonia website is missing for Greenies is a Blog on the latest environmental degradation, but wait, it's got that too!
For the double green whammy, order your Patagoina branded Sigg bottle (as shown top left) at www.patagonia.com
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